FOUNDING MEMBER : $27/month for life. Normally $199/month.
IT'S TIME, BROTHER.
Custom protocols for real men built around your body, your injuries, your resources, your life.
What’s Included Inside The Dominance Protocol™
Custom Meal Plan – Built for your body, your allergies, your resources. (No more guessing, no more one-size-fits-all.)
Custom Training Protocol – Designed to work around injuries, equipment limitations, and lifestyle. (Whether you’ve got a full gym or just a garage, you’ll have a plan that works.)
Priority Access to Dallas – Get your questions answered directly. No waiting in line, no noise—straight answers from the source.
What You’ll Get
Clarity – No more wasting time guessing what to eat or how to train.
Confidence – Walk into every day knowing exactly what to do to build your body, mind, and discipline.
Consistency – A system that removes excuses and adapts to your reality—injuries, food access, time, and resources.
Results – Your body changing, your discipline sharpening, your standards rising.
ABOUT
DALLAS JAMES WICKER
Dallas James Wicker
is a modern-day rancher, a husband, and a relentless advocate for men reclaiming their strength, purpose, and legacy. He’s lived through illness, loss, financial hardship, and the kind of pain that breaks most people—but he never stayed down.
Today, Dallas is the founder of The Reclamation Protocol®, The Dominance Protocol®, The Dominance Code® and Dominance Mastery® which are all part of a movement and courses designed to help high-performing men rise above modern softness, reclaim discipline, and lead themselves and their families with conviction. He also helps run multiple mission-driven businesses rooted in faith, family, and hard work.
Dallas believes men were built to produce, provide, and produce—and that the world suffers when men stop leading. Through social media, speaking, coaching, and content, he challenges men to rise, to take responsibility, and to become the kind of leader their family, their country, and their legacy needs.
